Sr CRM Administrator/Analyst - 1st Shift

East Penn is a stable, essential employer, and has been voted one of the Best Places to Work in PA for 22 years!

At East Penn, our employees are our culture; our employees will always be the heart of the company.  We are a private, family-owned enterprise committed to cultivating an atmosphere that honors the contributions of everyone.  We want our employees to have long-term careers, and many do.  More than 38% of our workforce has over a decade of service.  Our open-door management policy, comprehensive benefits package, employee appreciation and recognition events, and career advancement opportunities are just some of the ways we show our employees how incredibly valued they are.

EOE/VEVRAA

East Penn is an Equal Opportunity Employer.  You will receive consideration for employment without regard to race, color, religion, age, sex, national origin, marital status, pregnancy, genetics, sexual orientation, gender identity or expression, disability or protected veteran status, or any other characteristic protected by federal, state or local laws

Step into a role where technology meets transformation. As East Penn’s Senior CRM Administrator/Analyst, you’ll be the driving force behind our Salesforce ecosystem — shaping how we connect, sell, and serve across the organization. This isn’t just about maintaining a platform; it’s about building scalable solutions, empowering teams, and influencing the future of our business.

You’ll collaborate with visionary leaders and talented peers to design intelligent workflows, streamline operations, and unlock insights that fuel growth. Your expertise will help East Penn leverage Salesforce to its fullest potential — from automation and data integrity to user experience and strategic innovation.

If you thrive on solving complex challenges, mentoring others, and turning business goals into smart, secure CRM solutions, this is your opportunity to make a lasting impact in a company that values leadership, collaboration, and continuous improvement.

• Configure and maintain our Salesforce CRM platform, ensuring it is fully optimized to meet business needs.
• Design, build, and optimize Salesforce Flows and automation to improve efficiency across sales, service, and related teams.
• Advocate designs with minimal customization by leveraging declarative, "out of the box" configuration features before pursuing custom development.
• Lead in designing solutions that follow established architectural best practices for the CRM platform. Ensure designs support system scalability, maintainability, and optimal performance.
• Collaborate with relevant teams and stakeholders to guarantee that implemented solutions meet both technical requirements and business objectives.
• Manage platform security, data quality, and user access, ensuring our data is secure and governance practices are followed.
• Manage data import/export processes, ensuring data accuracy and completeness.
• Support integration efforts by managing connected apps, Salesforce objects, and data architecture on the CRM side in coordination with database and integration teams.
• Create and maintain reports, dashboards, and technical documentation to support business performance and platform knowledge.
• Provide training and support to end-users, ensuring that they are equipped to use CRM software to its full potential.
• Monitor and maintain system health, identifying and resolving issues as they arise.
• Help to optimize technology investments throughout their lifecycle and liaise with software vendors.
• Evaluate ever-changing capabilities that come with regular Salesforce releases to identify opportunities for improvement and growth.
• Assist in develop and monitoring of training plans for junior administrators.
• Collaborate with business stakeholders to develop business requirements for technology requests.
• Follow East Penn's best practices in executing responsibilities that include the planning, development, implementation and evaluation of projects; coordination of project activities; collaborating with project team members; developing measurable project goals and objectives; and monitoring progress toward achievement.

Direct reports/Contacts/Relationships

• Supervises: N/A
• Works Closely with: CRM Platform Manager and CRM Administrator/Analysts
• Works Regularly with: IT Business Partners, Director of BI, Database/Integration Teams, Operational Leadership in assigned areas, Business Systems Analysts, CRM partners

• 6+ years of work experience in Salesforce administration and/or analysis with a strong understanding of platform best practices.
• Strong proficiency in Salesforce Flow design and automation.
• Knowledge of Apex, Lightning Web Components (LWC), Salesforce APIs, and SOQL.
• Experience with data import/export and data management best practices.
• Understanding of how Salesforce integrates with external systems (e.g., external connected apps, API architecture, data mapping) and ability to support integration teams on the CRM side.
• Awareness of Salesforce AI features (Einstein, Agentforce) preferred.
• Previous analytic, developer, and/or project management experience is a plus.

Education/Certification

• Bachelor's degree in Computer Science, Information Systems, or related field preferred.
• Equivalent level of education, training, and experience may be considered.
• Salesforce Administrator Certification required. Additional certifications preferred (e.g., Advanced Administrator, Platform App Builder).

Skills & Competencies

Required Competencies:

• Software: Salesforce (Sales Cloud), MS Office 365, Jira or equivalent project tracking tool
• Hardware: Standard office computing equipment and mobile devices

Required Skills:

• Excellent communication skills - verbal and electronic
• Comfortable working at both tactical and strategic levels
• Strong management tendencies - projects and people
• Skillful in the development and execution of training curricula
• Aptitude for identifying business problems and providing solutions
• Agenda preparation and leading efficient and effective meetings when needed
• Proficient in multi-tasking
• Detail oriented
• Advanced analytical mindset
• Above average data analysis competency
• Professional conduct and communication in both in-person and virtual settings
• Willingness to coach and be coached
• Self-motivated and goal oriented
• Strong in both independent and team atmospheres
• Adept at supporting the culture and heritage of our company

Nice to Have:

• Familiarity with Salesforce AI tools or similar platform AI features
• Experience supporting integration architectures where external tools connect to Salesforce via APIs or connected apps including ETL
• Familiarity with agile/iterative project delivery methodologies

Work Schedule

• Core working hours Monday - Friday 8:00 a.m. to 5:00 p.m.; however, must be available to work at varied times (including evenings and weekends) as required to accomplish the goals and deliverables of their exempt position.
• Occasional travel.

East Penn offers excellent benefits:

• Competitive compensation
• Group insurance that includes medical, dental, vision, and prescription coverage
• 401K savings plan
• Annual bonus
• 9 paid holidays and 10 paid vacation days
• Employee assistance programs
• Fitness Discounts
• Promotional opportunities
• Safety Glasses, Safety Shoes, and Uniform provided or reimbursed by the company.